As expected, on 29th February 2012 Facebook launched the hugely anticpated Facebook Timeline for brands and the excitement is palpable as business large and small plot to ensure their page stands out from the crowd.

So, as we know you’re simply dying to get started we’re going to give you the main points so you can get to work.

1. Timeframe

Activate now or hold off until 30th March 2012 when all pages will default to Timeline.  You can edit and update before you publish so take the time to go through your posts and decide which you may wish to hide from the page or which you may like to highlight.

To get started log in to Facebook and then click here.


The Marketing Shop Facebook Page @ 29th February 2012

2. Cover Photo / Profile Photo

Dimensions for the large cover photo(as illustrated above) are 851px wide x 315px high.

Dimensions for profile photo (left, above) are 180px wide x 180px high.

All photos used should be a minimum of 399px wide and must conform to some pretty stringent rules which we’re sure will catch many people off-guard as the following are not permitted;

  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Contact information, such as web address, email, mailing address or other information intended for your page’s “About” section.
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”
Further information can be found on this link.
You can also view our Facebook page to view the live version of the above – and don’t forget to like us when you’re there please!!!

3. About, Likes, Photos & Apps

These are now situated right beneath the Cover Photo (see above) instead of bottom left as with the old page.  Regardless of how many apps you may have on your page only 12 will be listed so ensure that priority goes to the most important.  These can be edited by hovering top right on the app icon and choosing which other app you wish to swap with.  You may feature four at any one time and can change to suit a particular season/promotion or based on popularity.

4. Editing Copy For Timeline

All of your posts will be displayed most recent first, then moving back through to the months to the time you created your page.  Use the star to highlight a post i.e. make it full width in order to ensure it stands out – as you do if you’ve switched your profile to Timeline.  Alternatively use the pencil to change date, add a location, hide from page, delete – or indeed report/mark as spam if it’s an inappropriate post from somebody other than a page admin.

5. Pin A Post

If you have a particular post that you wish to keep prominently displayed you now have the option to “pin it” to the top of the page for up to 7 days – this will be denoted with an orange marker.

6. Joined Facebook

If you click on this you are back at creation date of your page which for most is not necessarily the date your business launched.  You’ll find a “When was this opened?” link sitting just beneath so add dates, details, photos, etc to fully illustrate the life cycle of your business if you wish.

7. Landing Pages

All those pretty pages you’ve created have undergone big changes.  You can no longer opt for a default landing page for your business page.

And there’s more… the landing pages you’ve either designed or had somebody design for you have undergone a change too.  The default width has increased from 520px to 810px which is fantastic if you’re displaying a detailed page such as a restaurant menu.  In the short-term your existing apps should we hear sit in the middle of the page, you should check.  Any new pages being created should be made to suit new dimensions.

8. Messaging

Brands and fans can now communicate through the private messaging that profiles have enjoyed.  This is one that we see causing a LOT of problems.  New ways to communicate are always welcome but if you’ve got a lot of likes you could very well end up with a lot private messages too!

9. New Admin Section

You can view all of your information in one place e.g. interactions, insights, activity.  In the example above you’ll see it on the right hand side, click Admin Panel and it opens up on top and when you’re finished simply click Hide.

10. Fan Page Names Can Now Be Changed

A bugbear of many, but you can now apply to have your page name changed using this link.  We think this is going to be very welcome.


And these are the main highlights – for now!  No doubt we’ll come across more information over the next few days, but in the meantime please feel free to add any queries you may have below and we should be in a position to answer 🙂




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