Earlier this year we wrote this post based on the rules which applied to businesses marketing themselves on Facebook.
At that time when we looked at the cover photo i.e. the large photo at the top of your facebook business page, we covered what you were not permitted to do which essentially meant that this space was not available as an advert.
Since this date though there have been some changes with the latest update to terms as recently as this week.
As of 1st July the restriction on including more than 20% text on cover photos has been removed;
“All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.”
The detailed terms and conditions relating specifically to pages can be viewed here.
So, as a business user you now have the option to incorporate as much text as you wish into your cover photo. It is however worth remembering that images generally are more powerful than simply text. Whilst it may be tempting to use that whole 851 x 315 space to tell the world you have SALE on, think about your end-user and whether it’s visually appealing.