FocuSMEireland.com - The Marketing ShopSocial media is about connecting not selling. You connect with a customer – connect with a potential client – connect with people who are in the same sphere as you.

At focuSMEireland.com we see social media as vital to what we do.  Being able to talk directly with your target audience has been hugely beneficial to us and has allowed us to connect with small business people who have a great story to tell.

In terms of selling to your audience you must always consider that Social Media has become part of people’s personal space.

In the same way that you wouldn’t like somebody standing six inches from your face shouting out you to buy their product, Social Media has become physiological and intertwined with a directly personal area.

Remember – Sell by engaging, don’t engage by selling.


– Kehlan Kirwan

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