Spring has finally arrived here in Ireland with unusually high temperatures for this time of year in February but quite possibly a change ahead as we head into March.
One thing we have to enjoy during March however is a range of different days of celebration and in this, the latest round-up of dates to note each month we’re going to cover the more well known and a couple of lesser known options too so that you’ve got some ideas for your social media.
And, if you prefer video there’s an option for you if you scroll down this post!
- World Compliment Day – 1st March; what better way to start the month than thinking of how we might be kinder to other people? Sincere compliments or even a friendly smile can make a big difference in everybody’s day and just in case you’re looking for how people might mark it follow #complimentday or have a look at the website http://worldcomplimentday.info/ We can imagine that this might make for some very nice social media updates or promotions that can run and/or offline.
- World Wildlife Day – 3rd March; with an origin dating back to 1973 the United Nations General Assembly designated this a day to focus on the changing face of the wildlife on our planet. Every year there’s a different theme and as you’ll note on the official website the theme for 2020 is ‘Sustaining all life on Earth‘. Learn more on this event and find some ideas on how you might get involved at https://www.wildlifeday.org/content/get_involved
- World Maths Day – 4th March; this is one that those involved in education might already be aware of as it’s the ideal opportunity to make maths a little more fun in the classroom. For updates follow #WorldMathsDay. For those based here in Ireland you can also find local information at https://www.twinkl.ie/event/world-maths-day-2020
- World Book Day – 5th March; celebrated around the world and this year for the 23rd time here in Ireland, this is a great opportunity to remind ourselves and the young people around us of the real joy of books. Dress-up days, giveaways or even taking some time out to enjoy a book of your choice. The official site for the event locally here is https://www.worldbookday.com/world-book-day-ireland/
- International Women’s Day – 8th March; women as we all know are wonderful and this is to celebrate everything that we’ve achieved and are yet to achieve in life. The theme for 2020 is ‘Each For Equal‘ and you can follow updates on #IWD2020 #EachForEqual. With origins dating right back to 1909 whatever business you’re in it’s appropriate to mark it, if you’ve got a particularly strong female workforce and audience and you’re in a position to do so you might consider some sort of event or promotion too.
- Barbie Day – 9th March; debuting in 1959 Barbie has most definitely evolved over the years into the modern female that she is today. Whilst it’s not to everybody’s taste this isn’t just a day that those working in the toy business can do something with, if you’re involved in baking wouldn’t it make for the ideal opportunity to showcase your talents with a Barbie theme?
- World Sleep Day – 13th March; something we all need yet don’t always take the time to do properly. We’re not suggesting everybody down tools for a duvet day or even that you start the day after a lie-in but perhaps de-clutter your surroundings to make for better quality sleep is something we all need reminding of. For businesses there are opportunities for those in hotels, furniture or bed linen. The official site for this event which includes a range of downloadable too is https://worldsleepday.org/
- St Patrick’s Day – 17th March; the first and for many the favourite bank holiday of every year and that day when the whole world celebrates the joy of being Irish. This year as it falls on a Tuesday it’s likely that for many Monday will be a day off as those who can celebrate an extended long weekend. Every business based here in Ireland should refer to it in their social media, don’t forget to include revised opening hours. And where it’s appropriate there’s space for St Patrick’s Day special offers, green-coloured food and drinks, traditional drinks, promotions and competitions or anything else that’s quite Irish or appropriate to your industry.
- International Day Of Happiness – 20th March; introduced by the United Nations in 2012 it originates in the Kingdom of Bhutan in the Himalayas in Asia which is thought to be one of the happiest places in the world. Today do something different that makes you, your work colleagues and your customers just a little bit happier, we can all together do our bit to make the world a happier place. Follow #InternationalDayOfHappiness for updates or log on to https://www.dayofhappiness.net/#join
- Mothers Day – 22nd March; in Ireland and the UK we celebrate it in March, in other countries such as US, Canada and Austrailia it’s celebrated in May. Wherever you are it’s an important date in the calendar for many, it’s also a date that for all sorts of reasons people can be a little sensitive about too so think about how you’re marking it in your business. A simple greeting works for many, without a doubt retailers and florists will put a lot of effort into their marketing as will those in hospitality who urge families to give Mum a day off. Think about whether it’s appropriate to run with a promotion, competition or special offer for this holiday and if it’s nothing more than a Happy Mother’s Day, that’s perfectly acceptable too.
- World Water Day – 22nd March; we don’t usually include two dates for the same day but both events in this case are important. We all know we need to do more when it comes to conserving water and this day serves as a reminder of what we can all do on an ongoing basis. If you’re an environmentally-aware business perhaps bring your audience/customer attention to what you do as a business, or consider if you can donate to a cause. There are some super resources at https://www.worldwaterday.org/ such as downloads for social media and even sharing these is you doing your bit to help us all.
- World Poetry Day – 23rd March; a celebration of language which evolved from an event in Paris back in 1999 this is a day that’s celebrated in obvious outlets such as schools and colleges, libraries, bookstores but if you have an appreciation for poetry think about how you might bring it into your business – can you quote from a favourite poem, share something appropriate to your industry, is there something quirky that might work. Don’t just do it for the sake of it, if you’re comfortable enough around poetry you’ll know whether it can work or not. On social media you can keep track at #WorldPoetryDay.
- International Whiskey Day – 27th March; did you realise the origin of the word Whiskey came from Ireland? Uisce Beatha (Water of Life in English) as many of us in Ireland will know is the Irish for Whiskey and over the years it evolved into just Uisce which for ease of pronunciation over the years became Whiskey. However a version of this drink can be traced back as far as Babylon where the distilling process was in use for drinks for people at that time. The idea of celebrating the drink however is a lot more modern-day with the original day launched in The Netherlands in 2009. Ample opportunities if you’re in the hospitality sector for this one, for others you might mark it with a drop. You can learn more at https://www.internationalwhiskyday.org/
- Earth Hour – 28th March; In 2004 Australia’s World Wide Fund For Nature were exploring ideas to highlight climate change and they came up with ‘The Big Flick’ which on reaching across the world to San Francisco by 2007 became ‘Lights Out’ and over time this evolved to become ‘Earth Hour’ which is now thought to be an active campaign in over 200 cities across the world. It’s not an option for everybody in business to do something, you couldn’t for example switch off the lights with customers in-store but you might do something to mark it appropriately which your customers will appreciate too. It takes place at 8.30pm local time wherever you are and you can learn more on this year’s event at https://www.earthhour.org/ – and you can tune into the official video this year with music by The Script on Youtube.
March is one of those months that lends itself to lots of options on social media with many more events taking place than those we’ve listed (six nations is a big one for those who enjoy rugby!) but the above are our pick of what’s worth incorporating into your marketing or social media this month IF it’s appropriate to your business.
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